Four locally-owned businesses on Main Street in Purcellville have recently either expanded or newly opened to create a popular destination for shopping, coffee and self-care.
Located in two adjacent historic homes and a little red barn in the rear, the owners of Jenny’s Salon, Makeup by Melissa, Doppio Bunny Coffee and Blue Hydrangea are excited and proud of their little corner of town with a shared driveway and parking lot.
Jenny’s Salon and Makeup by Melissa — owned Jenny Grafton and Melissa Franklin, respectively — both started their businesses out of their homes over 15 years ago.
In 2005, Grafton opened a hair salon in her garage so she could be home for her daughter during her school-aged years.
For about six years, Grafton’s business continued to grow and thrive and, in 2011, a friend that owned “Really Great Finds” gift shop in Purcellville encouraged Grafton to consider renting space in the property next door to her store. At first, Grafton was hesitant to make the move, but when she saw the opportunity in person, she realized that it was a perfect place to grow her business.
In 2011, she moved to 550 E. Main St. and started Jenny’s Salon in two upstairs rooms. Over the years, she has continued to expand and add more stylists and more space.
Franklin also began Makeup by Melissa in a similar way as a traveling freelance makeup artist.
What is special about Franklin’s business is her makeup line, which she designed out of concern for the chemicals commonly found in personal care products. After a great deal of research and product development, the line she created is free of parabens, phthalates, mineral oil, petroleum and it is also vegan.
“90% of what you put onto your body goes into your body,” Franklin said. “As a mom, it was important to me that I was starting my children out with products that are good for them. The makeup has been popular because not only is it clean, but it also has a good pigment and it lasts a long time, which is important especially to my bridal clients,” she said.
In 2014, she opened a storefront below Jenny’s Salon and she continued to add merchandise, including clothing and accessories.
“It has always been my dream to incorporate the total package where beauty meets style. It has been an amazing journey,” Franklin said.
Earlier this year, when Vintage Magnolia announced it was moving out of the building next door at 600 E. Main Street, Grafton and Franklin decided to expand again and become a one-stop-shop for hair and makeup.
Makeup by Melissa moved to the first-floor next door and Jenny’s Salon expanded next door as well. Soon, the third floor will be designated as a special “bridal suite” where wedding parties or other groups can come and utilize their services in a private setting. Jenny’s Salon will continue to operate on the second floor at 550 E. Main Street as well.
On the first floor of the 550 E. Main Street building, the former Happy Creek Coffee is now Doppio Bunny Coffee, owned by Amanda Bates, a young entrepreneur who bought the business when the former owners announced their plans to close in March.
Happy Creek is still roasting coffee beans and serves as the business’ coffee supplier, she said.
“All of the staff stayed on – which is great – and we have an awesome team,” Bates said.
The shop features typical coffee and tea products, but the best-selling drink is made with homemade mocha syrup with orange zest on top, she said. Also on the menu are a variety of food items such as breakfast sandwiches and bakery items.
In addition to coffee, there are vintage clothing and accessories for sale which will move into Franklin’s former space in the front of the building.
“I’ve always dreamed of having a coffee shop that also sold vintage, repurposed clothing and used books. I’m all about re-purposing materials trying our best to create less waste,” she said.
Bates is adding a separate conference room set to open in early October and it can be rented out for meetings and special events, she said.
“This has been an amazing experience,” she said. “I’m so proud of the community we have built here and it is wonderful to be able to cultivate that place for western Loudoun,” she said.
In the red barn between the two buildings, interior designer Alina Iskrenova recently opened Blue Hydrangea, selling vintage home furnishings.
“This is my passion. I used to sell items in Vintage Magnolia and thought it was a good opportunity to transform an old barn and add my twist to it,” she said.
Iskrenova, who lives in Purcellville, will offer her interior design services out of the shop.
Her goal is to sell reasonably priced antiques, kitchen accessories, pillows, jewelry and art. She plans to rotate the items regularly and new products are arriving two or three times a week, she said.
“Our next goal is to bring more French and European antiques in, if there is a market for that,” she said.